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Content Management means different things to different people. We define Content Management as the set of tools, procedures, and policies that allows an enterprise to manage and manipulate content. Content Management affects the way all content is created, presented, propagated, updated, and--eventually--archived. Content Management is never simple and never the same for any two sites. From the elementary concepts of "adding a link" or "updating a Web page" to complex personalization algorithms and database-driven Web sites, each site involves a unique set of criteria for selecting the appropriate tools and management structures. This requires an exhaustive due-diligence effort in identifying the appropriate vendors and that need to integrate smoothly between your Web site, your systems, and your company's management processes. We find that what is appropriate for one site, can be absolutely wrong for another. There is no single, best solution. And success is only guaranteed by your team's intimate involvement and your management's utmost commitment. What can we do for you?
For more information, please call us directly at 212.679.7744, and ask for the Director of the Internet Division, at extension 783. Or you can contact us directly through this Web site.
Copyright © 2003 MTM Publishing
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